We start with the business problem. The creator program follows. Strategy-first, operations-led, built to turn creator work into measurable brand and revenue outcomes.
Too many teams are still running creator work like a content request queue: brief, post, report, repeat. Sundae builds the strategy, operating rhythm, and measurement layer creator programs need to become a real channel.
Most brands brief creators. Sundae defines what the creator program is supposed to accomplish — before a single creator is selected.
Planning, sourcing, rights, production, and reporting run as one operating system that carries forward every quarter instead of resetting.
Creator decisions work harder when they start from audience, category, offer, and commercial intent.
Evidence should clarify what to repeat, refine, or stop.
When operations are built for the work, creator relationships and content compound instead of reset.
Campaign strategy, briefs, creator coordination, review flow, launch support, and post-campaign learning.
Creator-made content built from strategic briefs, clear angles, and practical production direction.
Affiliate, ambassador, and skilled creator programs built to move product, deepen trust, and compound beyond a single campaign.
Business-problem-first planning that defines what the program should accomplish, for whom, on which platforms, and how it's measured.
Category, audience, and conversation intelligence that shapes creator briefs and program direction.
Creator-level tracking and attribution built to connect program results to business outcomes – not vanity metrics.
Qualified creator slates built from a discovery brief – screened, vetted, and interest-confirmed before you see them.
Contracting, payments, compliance, approval workflows, and asset management — the execution layer, handled.
Rights structured up front so creator content can work across paid media, web, retail, and commerce.
Editing, versioning, and design support that turns creator assets into channel-ready creative.
Allowlisting and Spark Ads — creator-handle delivery that preserves the authenticity signal in paid environments.
Programming and publishing support that keeps creator content working on the brand's own channels.
Most creator programs fail at the operational layer — not the creative one. Scoops is Sundae’s proprietary platform for managing creator relationships, content, licensing, and performance learning in one place. Built by practitioners, used on every engagement, and designed to work alongside whatever else is in your stack.
A living record of every creator in your ecosystem – fit, history, approval status, and production strengths – so the right people are never hard to find.
A searchable library of creator assets, edits, approvals, and licensing details – built so strong content can be found, reused, adapted, and deployed without starting from scratch.
Every brief, asset, result, and post-campaign insight feeds the next cycle – giving Sundae a growing intelligence layer across creator strategy, production, and performance.
Sundae was built by people who came up through brand strategy, cultural campaigns, production, and award-winning creative work.
That foundation shapes how we approach creator marketing today. We treat creators as a strategic channel, not a content shortcut. We build programs with clear positioning, disciplined briefs, thoughtful casting, strong production standards, and performance learning that carries from one cycle to the next.
The result is a creator agency designed for brands that expect the work to be sharp, accountable, and commercially useful.
A long-running creator program for a category leader — spanning strategy, recruitment, production, creator content, optimization, and performance learning across product moments and seasonal demand.
A creator program for a Fortune 100 advertiser built around first motorcycle experiences — using elevated creator production to reach new riders before insurance became an active shopping decision.
Creator-generated content became a core performance driver within six months — lowering CPA and giving the brand a stronger creative engine for paid social.
